Without these loans, NATO said, many smaller chains and independent theaters may be in danger of shutting down for good.
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Still, those 100,000 people are helping Santikos keep employees on the payroll, and even though traffic is down Lehman said the chain is “financially sound.”īut Lehman also said Santikos sees the need for a healthy industry as a whole, which is why they’ve signed on with NATO to get the word out about #SaveYourCinema, a nationwide effort to raise awareness of the RESTART Act, a bill in congress that would give certain businesses, including movie theaters, access to partially forgivable loans that would cover expenses for six months. Since May 2, that’s how many people have visited the theaters total. During a “normal” summer, 100,000 people would make their way through Santikos’ doors every two weeks. Normal isn’t a word that anyone is throwing around a lot, though. Lehman added Hollywood studios and other chains are studying Santikos “to determine how well their features might play when we get back to some type of normal movie release schedule.” “Everybody keeps looking at our grosses, saying ‘OK, how did Santikos do this week?’” said Rob Lehman, the company’s Chief Operating Officer, in a phone call with Texas Public Radio. As a result, the industry has been watching South Texas with great interest. Locally-owned Santikos Entertainment was among the first chains to reopen in the country, on May 2. And this week, Disney announced the much-anticipated live action remake of “Mulan” will premiere - for an extra fee - on its Disney+ streaming service. The delay of such major theatrical tentpoles as Christopher Nolan’s thriller “Tenet” has left theaters without a summer box office to bouy operations. But the coronavirus pandemic has shuttered the majority of theaters, leaving the movie industry decimated. According to the National Association of Theatre Owners (NATO), there were over 41,172 movie screens in operation across the United States at the end of 2019.
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